Cosplay in the Social Media Era: A Beginner’s Guide

Cosplay in the Social Media Era: A Beginner's Guide
Liz Katz


Cosplay has been around for decades, but with the rise of social media, it has gained even more popularity and exposure. Whether you’re a seasoned cosplayer or just starting out, it’s important to know how to navigate the cosplay world on social media. In this beginner’s guide, we’ll go over the basics of cosplay on social media and give you some tips and tricks to help you step up your cosplay game.

Social Media Platforms For Cosplayers

First and foremost, it’s important to choose the right platform for your cosplay content. Instagram, YouTube Shorts, and TikTok are all popular choices for cosplayers, as they allow you to easily share short form videos for your latest cosplay fits. Twitter are also great options for connecting with other cosplayers and finding inspiration and building a community.


Once you’ve chosen your platform, it’s time to start building your following. One of the most important things you can do is to consistently post high-quality content. This means creating enticing short form videos. Learn about “TikTok” trends, film short snippets of video that capture YOUR personality. You can also share behind-the-scenes photos and videos of your cosplay process to give your followers a glimpse into your work.

Stay Engaged and Network

Another way to build your following is to engage with other cosplayers on social media. Follow other cosplayers and engage with their content by liking and commenting on their posts. You can also participate in cosplay challenges and events, which are a great way to connect with other cosplayers and showcase your costumes. When conventions come around plan ahead of time to meet up with the people you networked with online.

Cosplay Branding

In addition to building your following, it’s also important to think about your personal brand as a cosplayer. This means having a clear and consistent aesthetic for your social media presence, as well as being professional and respectful in your interactions with others.

You can also niche down, and be “that cosplayer”. That meaning you are known as the Chainsaw man cosplayer or you are known as the Power cosplayer. It’s not that fun to do just one cosplay, but if you own your niche for a while you can explode.


In conclusion, cosplay and social media go hand in hand, and with a little effort, you can build a strong following and become a cosplay star in no time. Just remember to consistently post high-quality content, engage with other cosplayers, and always be true to your personal brand. Happy cosplaying!